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Three domains. One operator. Embedded.

I connect dots that don't want to be connected · B2B, 20–200 people

One operator across digital growth, business strategy, and AI. Embedded inside your team for a year, running all three as one compounding system. Works alongside your existing teams, agencies, and vendors.

20+AI sessions delivered inside B2B teams Internationaldigital growth work for brands across industries 8+years as an independent operator
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Results you can verify.

This is what compounds when one operator sits inside the team and runs growth, strategy, and AI as one system. Same numbers, verifiable.

€2M+
Revenue that keeps compounding after the engagement ends. Systems keep shipping. Slides do not.
B2B · attributed through new sales channels
3x
Audit cycles cut three-fold the moment the operational layer becomes infrastructure instead of effort.
Custom AI review tool · shipped to production
18mo
Months embedded inside one organization. Running the function, not reporting on it. One operator, three domains, one compound.
Production AI systems live, not pilots

I connect dots that don't want to be connected

I connect dots that don't want to be connected. Digital growth, AI, and strategy each have their own vocabulary. They live in different heads, different teams, sometimes different buildings. The work gets lost in translation between them. Every quarter this stays fragmented, the compound effect waits.

Sound familiar?
I close that gap.
I close that gap.
See if there's a fit

Three domains deep.
One operator wide.

Each runs deep enough to stand alone. Together, under one head, they compound into a single system. That's the whole point of the embedded-operator model.

Growth architecture that compounds.

A growth engine that reinforces itself. Attribution you trust, channels that feed each other, experiments designed to teach you something win or lose.

  • Attribution models you can actually trust
  • Channels architected to feed each other
  • Experiments designed to teach, win or lose
  • New revenue channels stood up from zero
Proof €2M+ attributed through channels that didn't exist before

Adjacent, but different.

The embedded-operator model sits between four common ways to add senior growth capacity. Here's how each differs from CDMX, and where each is a strong fit.

Growth agency

Team-based model. Typically multiple clients, service-hours structure. A strong fit when you need specialized delivery capacity.

CDMX: one operator, one client at a time, three domains under one head.

Fractional CMO

Part-time senior marketing leadership. Strategic focus, governance-oriented. A strong fit when the gap is senior direction.

CDMX: embedded inside the team across strategy, growth, and AI for a year.

Three separate hires

Separate specialists for growth, strategy, and AI. Deep expertise per lane. A strong fit when scope allows for coordinated multi-vendor work.

CDMX: three domains in one brain, one-year engagement.

In-house senior hire

Full-time, permanent team member. Long-term depth. A strong fit when the business can absorb the fixed cost.

CDMX: one-year embedded model, less commitment than a permanent hire.

Draw the line
yourself.

Three silos. Seven signals. Pass your cursor across them in order. The eighth is the x, where they stop speaking past each other.

Move cursor over dots in order · 0/8

From first call to
compound results.

Four phases over a year, inside the team. One operator the whole way. Here's what happens.

One person. Three domains.

Renke Pieters, founder of CDMX, embedded operator based in Bruges, Belgium

Renke Pieters

Founder, CDMX · Embedded Operator
8+ years as an independent operator
3 postgraduates: Digital Marketing, Humane AI, Experience Architecture
Production AI systems shipped, not pilots
€2M+ revenue generated in one embedded engagement
18 months inside a single B2B organization
Audit cycles cut by 3x
Keynote speaker on growth, AI, and B2B strategy
Ironman finisher
Based in Bruges, Belgium
8+ years as an independent operator
3 postgraduates: Digital Marketing, Humane AI, Experience Architecture
Production AI systems shipped, not pilots
€2M+ revenue generated in one embedded engagement
18 months inside a single B2B organization
Audit cycles cut by 3x
Keynote speaker on growth, AI, and B2B strategy
Ironman finisher
Based in Bruges, Belgium
  • Companies keep hiring three specialists that never talk to each other: a growth marketer, a strategist, an AI consultant. I saw the same pattern break ten times.
  • Good ideas in silos, zero compound effect. One operator across all three domains creates leverage no combination of specialists can match.
  • Built and validated over 18 months embedded inside a single B2B organization. €2M+ new revenue, production AI systems live, audit cycles cut 3x.
  • Ironman, keynote speaker, three postgraduates. I commit in years, not quarters. The depth shows up in the work.
  • Now making the embedded-operator model available externally. One client at a time. In the seat, not on a call sheet.
8+
Years operating
3
Postgrad degrees
€2M+
Revenue generated
1
Ironman finished

Not for everyone. That's the point.

Good fit if you…

  • Are B2B, 20–200 people, past product-market fit, at a visible growth inflection
  • Already feel the fragmentation cost: paying for growth, strategy and AI separately, none of it compounding
  • Want one operator in the seat alongside your existing teams, agencies, and vendors
  • Can commit one year and want systems shipped, not decks delivered
  • Value depth over breadth and outcomes over activity

Not a fit if you…

  • Are pre-product-market fit or still searching for the core offer
  • Have an enterprise in-house marketing team of 50+ already
  • Buy on day-rates, hourly billing, or deliverable count
  • Want 40 posts a month or someone to manage ad accounts
  • Need results in 2 weeks. Real compounding takes a quarter
  • Prefer multi-vendor procurement over handing one operator the wheel
Check every box? One slot. Apply for it. Apply for the slot

Before you ask.

No. Agencies are built for service-hours-scale delivery across multiple clients, typically with specialist teams per account. CDMX is a different structure: one operator, three domains, one client at a time, embedded inside the team for a year. The two models solve different problems and often work alongside each other.

Fractional CMOs bring senior marketing leadership part-time, typically strategy-focused. Consultants bring outside analysis and recommendations. CDMX adds embedded execution across digital growth and AI alongside strategy — one head spanning all three, full-time, for one year, measured on outcomes inside the team.

One year, embedded. One client at a time. Fixed annual engagement, no hourly billing. One operator in the seat, running growth, strategy, and AI as one system, alongside your existing teams, agencies, and vendors. Pricing gets discussed in the intake conversation.

Depth over breadth. Split attention across multiple clients and the compound effect slows. One client means I learn your business deeply, spot cross-domain patterns faster, and build systems that reinforce each other. Depth is what creates outsized results.

Depends on where you start. What the model has produced so far: €2M+ in new revenue through channels that didn't exist before, production AI systems shipped inside live workflows, and audit review cycles cut by 3x. First 90 days focus on quick wins and building the foundation. After that, results compound quarter over quarter.

Renew or conclude. Your call. You keep everything that was built: the systems, the tools, the strategy. Most would renew because the compound effect is accelerating by then. No lock-in beyond the year.

Every system gets documented as it's built. Runbooks live inside your stack, not in my head. IP-transfer is baked into the contract: everything built is yours from day one. If the year gets interrupted, a successor operator from the network can step in on 30 days' notice. Embedded doesn't mean dependent.

One slot at a time. Apply with your company name and biggest growth challenge. You'll hear back within 48 hours with an honest assessment of fit. If the slot is filled, you get first priority when capacity opens.

One slot.
Your move.

Tell me about your company and your biggest growth challenge. You'll hear back within 48 hours with an honest assessment of fit. No pitch deck.

One client at a time · One-year embed · Currently accepting applications
I review every application personally. No pitch, no obligations. Honest answer within 48 hours.
Apply for the slot